Connexio is a marketing technology platform that optimizes customer data across disparate systems (CRM, MA, ERP, etc.), defines highly marketable segments and enables automated one-to-one conversations with your customers.
With this innovative platform, marketers can design, execute and measure integrated, customer-specific communications involving multiple tactics:
Connexio is the first product in a highly evolved segment of marketing automation – maximizing sales opportunities by initiating the right messages at the right time with the right customers and just as important, measuring impact at every step in the process.
A leading data-driven marketing company, Technekes, built Connexio to orchestrate customer engagement for world-class B2B clients.
Connexio is the product of years of successfully executed multi-channel programs developed by Technekes, a leading data-driven marketing company. Working with its world-class B2B clients, Technekes developed an infrastructure to orchestrate customer engagement by integrating enterprise data and triggering workflow based upon real-time changes to data (such as purchases). Execution of Connexio workflow informs marketing, sales, customer service and even distribution channel partners, orchestrating touch points across all channels. As a result, everyone involved is armed with the information needed to maximize sales.
“Technekes uses Connexio to drive multi-channel marketing programs for the world’s biggest B2B companies. No product integrates enterprise data with workflow and tactics like Connexio. That’s exactly why we built it.”
- Steve Amedio, COO
Accessible, timely, high-quality customer information is the foundation of successful customer engagement.
In most B2B organizations, customer and related data is stored in disparate systems and one-off files across the enterprise. In the rare instance where data is consolidated in a marketing database, other problems arise. Infrequent updates, limited access, and data quality are often significant issues.
Connexio overcomes these challenges by providing:
Segmenting customers and manage campaign targets is quick and simple – no SQL, no code, just drag, drop and deliver.
Connexio provides all the tools marketers need to quickly and easily target and segment customers. A library of metadata describes data in plain-English, and a simple user interface means opportunities are revealed in seconds, not days or weeks waiting in line for programmers.
The ultimate solution for a fully integrated, highly personalized multi-channel marketing workflow.
Since flexibility is built into Connexio, marketers can take advantage of existing templates or design their own workflow, selecting from a wide range of tactics.
Campaign workflow can be triggered in two ways:
Extend functionality and enhance customer engagement with Connexio app integration.
With a robust API, Connexio easily integrates with many best-in-class CRM, marketing automation, telephony, email, social, web and content management systems. Once connected, tactics are available options in Connexio workflow, allowing data to move seamlessly between apps.
The absolute version of the “truth” – every customer, every tactic, every response and all in real-time.
With Connexio, marketers can easily and accurately track success across all campaigns and tactics. Users have views all the way from high-level campaign metrics down to contact-level customer engagement with each customer. And with integration to enterprise sales data, Connexio is the only multi-channel marketing automation platform that gives the enterprise a consolidated and accurate view to sales impact and ROI.
Steve is a leader. He's an organizer, a builder of teams. Steve's directed and advised several fast-growth start-ups, including five of his own. Since 2008, he’s sat at the helm of Technekes, LLC, North America’s leading provider of demand creation services in the life sciences space.
Jack's a technical tour de force with more than 20 years of enterprise database and application architecture and design. He’s led data integration, marketing database, data warehouse, CRM and B2B demand creation initiatives with more than a dozen global Fortune 500 companies. Connexio is the realization of Jack’s vision of all data-driven marketing as a “Campaign of One.”
Preston’s an entrepreneur and marketing craftsman with a vision for designing and executing data-driven marketing and sales programs that get results. A database marketer for more than 25 years, Preston’s served many of the world’s biggest B2B brands. Innovative and creative, Connexio is Preston’s third start-up, including Technekes, the company he and Jack Ross founded more than 13 years ago.
Ben’s laid-back demeanor is no match for the energy and commitment he devotes toward advancing the use of technology in marketing. His recently-earned MBA is put to good use at Technekes, where he heads up initiatives in database management, program reporting and quality control.
A remarkable and gifted software engineer, John’s taken Connexio from sketches on whiteboards to a category-leading infrastructure. John’s passionate about all things Ruby and Rails.
John is exceptionally bright. No, really. That about sums it up.